Factors Influencing Behavioural Intention to Adopt the QR-Code Payment

This study aims to identify the factors which affect consumers’ behavioural intention adopt Quick response code (QR-code) mobile payment. extends Unified Theory of Acceptance and Use Technology 2 (UTAUT2) with personal innovativeness construct. reveals that performance expectancy, social influence, habit, price value, in information technology are significantly related QR-code However, effort facilitating conditions, hedonic motivation found be statistically insignificant. presents one few empirical works investigating role consumer thus validates inclusion as constructed payment adoption research. Findings from this provide valuable insights for application developers marketing teams.